Hosting a webinar can help you achieve various business and communication objectives. With PQM.net by your side, we'll walk you through every step, from concept to live streaming your webinar.
We present you with 8 tips that will make your next webinar a resounding success!
Select a topic that is broad enough to appeal to a sizable audience, yet specific and practical enough for participants to gain immediate actionable insights from the webinar.
Offer incentives for registration, such as exclusive promotional offers, valuable content (e.g., tips and advice, whitepaper, guide, etc.), or training credits.
Based on our experience, webinars tend to achieve better audience attendance when scheduled on weekdays (Tuesday to Thursday) during lunchtime (between 12:30 PM and 1:30 PM).
Ensure your invitation and registration page address the key questions: What? Where? Who? When? Why? Craft a compelling title to generate interest, provide a summary of webinar content, and include clear instructions for accessing and participating in the webinar. Specify the presenters and speakers, including brief biographies, and highlight the key benefits for your target audience to participate, listing 3 to 5 key takeaways.
We recommend promoting the event 2 to 3 weeks prior to the webinar. Send reminder emails at crucial moments and follow up with participants after the event. This is an excellent opportunity to recap the main points, encourage conversions, and promote your next webinar.
Utilize tools such as questionnaires, polls, and live chats to encourage active engagement from attendees and gather valuable feedback.
By recording your webinar and making it accessible afterward, you can increase viewership by over 25%.
Leverage data on viewership timing, duration, quantity and quality of questions asked, responses to polls and questionnaires, etc., to assess the success of your webinar and optimize future ones.